Websites are the forefront for businesses. They give all kinds of handy information about relevant topics to the industry and communication opportunities with potential clients.
But if your website lacks the visibility to gather any kind of traffic you won’t have any potential leads and then in turn no new sales. If this sounds too familiar it may be time to look for an SEO expert.
SEO experts aim to make sure your website is seen and gain new traffic and make the experience as easy as possible to implement. Common practices include website review, goals for your website and traffic and strategies to improve your ranking and page views.
There may be little things wrong with the website that you don’t even know about. Most internet users access websites via their mobile devices now. If your website isn’t correctly optimized for mobile, search engines will frown upon your website and will penalise you as such.
If you’re looking for someone to give you a hand hat should you look for? These are the qualities the most important qualities to look for in an SEO expert.
Experience in the industry
Being proficient in SEO doesn’t happen overnight. Since Google’s algorithm was mentioned to the online world, flocks of wannabe experts have flooded the market claiming they know what they are doing.
The industry is constantly changing and being up to date with trends and adjustments is crucial. Some methodologies that were popular before could be detrimental to your brand now.
Understanding trends and when to adopt them comes with experience and should be tailored to each individual case rather than a one package fits all method. Just because something works for someone else, doesn’t mean that you should employ the same approach.
Understanding of the different levels of SEO
A true SEO expert should be knowledgeable in the three tiers of SEO. While all tiers are important, knowing which ones are of more importance to certain businesses will make or break campaigns.
- Technical – Website optimisation for mobile devices, speed, response time and ease to index
- On-page optimisation – Keyword usage and tags for images and content
- Off-page optimization – Inbound links to your website from others or your own
These three tiers need to be understood and addressed by your SEO expert.
Record of success
Shelling out money for a service you may know little about can seem daunting. You want to make sure that the campaign is successful and the best indicator would be to contact former clients. Ask them how the process was, whether it was successful or not and how it helped or harmed their online efforts.
Getting an understanding form a third party can put your mind at ease. If your expert has a track record with only success and compliments you can be sure you’ve found a winner.
Being able to communicate freely and openly with anyone is important in the business world. When trying to optimize your procedures you may run into a clash of opinion. Being able to effectively communicate why changes need to be made is essential if you want your campaign to be successful.
If there is a raised issue with your website that could be changed to yield higher results, you want that to be relayed in a non-confrontational matter so that everyone understands. In the end you control your own website and any changes that are made to it. If everyone helps each other the process becomes a lot easier.
SEO experts can help your business in more ways than one. There are countless measures and tactics in place to ensure that you succeed in the digital marketing world. Finding someone that is the right fit for your brand will ensure that you succeed with your endeavors.