Lots of businesses these days have a blog, but the fact of the matter is that not many actually know how to properly optimise it to the full potential. Everyone knows that content is king when it comes to SEO and with so many blogs out there, it has never been more important for your blog to stand out.
By taking the below points into consideration you can improve your blog and therefore improve your SEO. And the benefits of SEO are so clear these days, this is obviously something you want to achieve.
Take a look below at some of the simple steps you can take in terms of your blog in order to improve your SEO:
1. Reach a Targeted Audience
If you don’t have a target audience in mind then you may as well be writing with your eyes closed! So before you start writing a new blog topic it is important to think about who you are looking to target. There are certainly a lot of people you can target, with over 75% of Internet users now reading blogs.
This will ensure you create content that is most optimised for a certain audience. As well as this, it will contain the correctly targeted keywords and actually be an answer to something your audience is looking for.
2. Re-optimise Blog Content
Yes, you have optimised your recent blog content, but when was the last time you took a look at some of your older content. Best practice in SEO changes all the time, so it is definitely worth taking a look at what you have done in the past and if it is still up to the same standard as what you are writing now.
Some of the most effective ways you can do this is by:
- Including optimised images (i.e. adding alt text and image title, etc.).
- Taking a look at the meta description and title tag and ensure the correct keywords are included.
- Adding additional internal links to the page.
3. Memorable Name For Blog
The name of your blog shouldn’t be “blog”. Take the time to think of something people will remember and actually want to come back to. There are a few things you need to think of when naming your blog:
- What is the blog’s theme?
- How can you incorporate keywords into the name?
- Who is your target audience?
This simple task can certainly work wonders for your organic traffic. So take your time and brainstorm some ideas to see which one is going to be your best option. The most important thing is that it is relatable and makes your audience want to come back.
4. Don’t Forget Social Media
With all this work going into your blog it can be easy to forget the role that social media plays in this. There are a number of benefits posting your blog onto social media has. It assists in keeping your audience engaged as they have the ability to comment and react to your post.
As well as this, because Google takes into consideration social signals when ranking websites, it also has the ability to improve your SEO! It is recommended that you make it as easy as possible for users to share your blog by including social buttons.
So not only will you be sharing your blogs on your social media accounts, you also give others the opportunity to do it for themselves. When sharing the post for yourself, don’t forget to include the important keywords as well!
5. Optimised URLs
Unfortunately, many people tend to forget about the URL and its structure, but it is vitally important that you no longer ignore this section of creating a blog. The first thing you need to ensure you are doing is including a “/blog/” in the URL syntax.
This means that users and search engine bots clearly know they are on the blog section of your website. But also it is very helpful when it comes to tracking the progress of your blog in analytics.
Another vital thing to remember when it comes to URLs is that it also needs to be user friendly. Don’t make the URL too long, but also don’t limit it to just one or two words. Keep it similar to the title of your blog, but just get rid of some of the filler words.
Make sure the URL still makes sense for everyone to read and that they have some sort of understand of what the article is about just by looking at the URL. As well as this, remember to include the keyword in the URL as well.
By keeping in mind all these steps when creating your next blog you will hopefully see improvement in your organic traffic for your website. Don’t forget that SEO is a continuous process so you always need to be working on improving your content!