One of the biggest ways to become relevant and meaningful to customers is to actually speak to them in the language they understand best. Not only will you be able to reach out to them more effectively, but in the end, Google will reward you for this extra effort with higher search rankings – your fundamental SEO requirement. Here are some customer-centric content strategies to help you boost Google search rankings.
Listen To Your Customers
Your first step should always be to listen to your customers intently and understand the type of questions they are asking to be able to make a real difference to them. You need to find ways to solve their problems by using simple language they understand. Follow these strategies:
- Understand the questions your customers are asking
- Pay attention to how they ask the questions
- Focus on what their needs are and what problems you need to solve
By listening to your customers, you’ll have a clearer picture of what they are looking for – allowing you to tailor your content, products and services to meet their needs. The minute you create content that is useful to them, you will start to notice an uprise in your Google search rankings.
Research Keywords Customers Use To Find Related Products And Services
You naturally want to show your customers that you have the right products and services to meet their needs. Keyword research is an amazing tool to help you do just that. Here’s how you can identify the right keywords to help you generate amazing content:
- Understand prospect needs and start a keyword list
- Type relevant questions into Google to identify popular keywords related to your industry
- Use key SEO tools like SEMrush and Moz to research keywords and search volume
- Use these keywords and search terms in your copy to make it completely relevant
Keywords are a great way to produce content that resonates with your target audience because they represent what people are looking for in relation to your business.
Produce Shareable Content Via Social Media Channels
While producing content is important, remember that when you produce shareable content via social media channels and elsewhere, you’ll not only reach out to more customers, but you’ll also make Google happier – and in turn be rewarded with a higher search ranking. Shareable content is more than just writing a blog. Here’s the type of content you can produce:
- How-to guides (written and video)
- Live chats
- List articles
- Case studies
Content should not only be available on your website, but you should use multiple web channels where your target audience spends their time. You need to use varied types of content to help reach out to customers and to drive more traffic to your website. If they find it useful, they will share it on social media and help you reach out to more and more people.
Have A Clear Call-To-Action For Each Piece Of Content
Content cannot be one-dimensional in today’s Internet-savvy age. This means that every piece needs to have a clear purpose and call to action. Consider the following and try to answer these questions in your quest to produce great content on different platforms:
- What are your goals from each piece?
- What are you looking to achieve?
- What information do you need to communicate?
- How can you engage with your audience more actively?
- Why should your audience care about your content?
- How can you provide answers to questions being asked?
- Is each piece shareable on different web platforms?
Use your content to solve problems to make it rich and relevant while ensuring a clear call to action for the best results. A clear call-to-action ensures the user does exactly what you want – whether it is to buy a particular product, sign up for more information or even fill out a questionnaire.
Content improvements don’t just happen in a single day. You’ll need a clear strategy to inch forward in the right direction. Putting a plan in place will help you better track your progress so that you know when you’re reaching out meaningfully to customers. Your content will have little relevance if you can’t get users to ultimately do what you’re looking for – which is why you must focus on them in order to rank higher with Google and other search engines.