A title tag is HTML code used to name your web pages for search engines. This tag is often the first thing that spiders and bots come across which is why it is important to ensure that it is easy to understand the content on a particular web page. While title tags and meta descriptions are not visible to readers on your website, they are important from an SEO perspective. So what makes title tags important?
- Title tags are vital for sending ranking signals to search engine bots.
- Title tags appear in search engine results and play a role in getting people to click on your website.
- Title tags appear in social media and web browsers so they need to be attractive to get more visitors.
How Can You Write The Perfect Title Tag For Search Engines?
Title tags need to be on point and specific in order to make a real impact on search engines from an SEO perspective. Here are some smart tactics to help you write the best title tags:
Get Your Keywords Right
Getting the right keywords for your business is absolutely vital from an overall SEO perspective because they need to be used to varied circumstances, including in your title tags. To write a good title tag, you need to have good keywords. Consider the following:
- Think like readers do when it comes to finding two to four word phrases related to your business.
- Brainstorm and list every single keyword term you can think of in relation to the specific post or web page you are creating the title tag for.
- Check for keyword strength and popularity using keyword research tools to help you narrow down your list.
These steps will help you find the most accurate and popular keywords for your business web pages. You can then use these keywords in your title tags to boost your SEO efforts.
Make Sure Keywords Are Placed At The Start Of The Title
Simply narrowing down keywords and including them in the title may not be enough. You need to make sure that the keywords are placed at the start of the title. This enables search engine bots to crawl your titles faster – enabling them to better understand your page content as quickly as possible. Consider the following:
- Write keywords as naturally as possible at the start of the title to make it easier for search engine bots and spiders.
- Include business name or website name after the keyword, including your location if you are looking to appeal to a local audience.
- Make sure keywords used in the title tag are completely relevant to the web page and the content on it.
Keywords placed at the start of the title tag makes it easier for search engine bots to understand and categorise your content – pushing up your SEO rankings in due time.
Write In A Way That Appeals To Readers
While putting your keywords at the start is great for search engines, you cannot forget actual readers. Over stuffing title tags with too many keywords will put off readers and prevent them from clicking through to your pages. Consider the following if you’re looking to write in a way that appeals to readers:
- Put additional keywords into the meta description to avoid overstuffing the title tag.
- Make sure the title length is within the stipulated number of characters by removing stop words like ‘to’ and ‘the’.
- Write titles that are unique to ensure search engine bots don’t end up getting confused when it comes to ranking your pages.
- Use capital letters and make sure there are no typos in the title while ensuring the content is catchy – use powerful adjectives wisely.
- Optimise title tags for every web page because they offer different content for different purposes.
Writing for readers is an important part of a good title tag and will boost your SEO rankings over a period.
Title tags can have an impact on your SEO rankings so you’ll want to make sure you get them right. Even if you’ve made mistakes before, you don’t have to start over. Make sure you consider these factors in order to write the perfect title tag for each web page.