Everyone what instant results, this is especially the case when it comes to SEO. Many marketers now believe SEO to be one of the biggest priorities. But many of them don’t like to wait around.
They want to see their rankings skyrocket within the space of a couple of days. However, this is not how SEO works at all – it is a long term strategy that requires constant work.
With so many looking for instant results we find that people try to take short cuts in SEO in order to see the rankings they are looking for. Whether it be knowing or unknowingly, these short cuts are officially called black hat SEO.
SEO includes a little bit of art and a bit of science as you work towards improving your ranking on search engines like Google and Bing. The correct way to achieve this is through using white hat tactics. Black hat tactics can give you fast results but it is not sustainable and you could be penalized by search engines.
The thing that search engines are most looking for is positive user experience. Users have to enjoy being on your site and if they are it send signals to Google and other search engines that your site is well liked by users.
Also, you need to remember that search engines are very smart these days and if you are looking to cheat the system there is a much higher chance that you will be caught. When it comes to your website and business, it is never worth the risk.
However, it is true that some people do unknowingly use black hat SEO tactics. Therefore, it is important that you have a full understanding of what the tactics actually are and then change around your strategy if need be.
Take a look below at some of the most common black hat tactics still used today:
1. Keyword Stuffing
If you are a fairly active member of the Internet then it is almost certain that you have read an article that has been keyword stuffed. Think back to that time. Was the article enjoyable or easy to read? Probably not and this would of certainly had an impact on user experience – something that search engines looking for.
When an article has been keyword stuffed it doesn’t usually make sense and there are a lot of repetition with phrases that are place at random into the content. There was a time that this was an acceptable practice but now it will see you receive a punishment from search engines.
Keyword stuffing is probably one of the most easiest black hat methods to be done unintentionally. If you are writing a blog post for example, you could easily include the same keyword too many times as it just comes naturally when writing.
This is why it is a good idea to always go back and check your work after you have finished writing. Use the find function to search and see how many times you used each keyword and remove excessive amounts if necessary.
2. Buying Backlinks
Buying backlinks is extremely dodgy and almost never ends up working out. We all know how important backlinks are and some decide they need to use money to artificially boost their rankings.
It is a slippery slope from there and even though there are a lot of businesses out there offering these types of services, you should never go with it. This is because almost all of the time the links aren’t actually relevant to your own business.
If you have too many dodgy and irrelevant links pointing back to your site Google will see this and punish you for it. Basically, at the end of the day buying backlinks certainly will do more harm to your rankings then good.
3. Private Blog Networks
These are also known as PBN’s. Basically, they are a whole heap of blogs that a private group operates. The only thing they are built to do is provide a backlink to a certain site that is looking to quickly boost their rankings.
These types of networks are notorious for being full of poor quality content. This is certainly something that you do not want to associate your website with under any circumstances.
The scary thing about private blog networks is that they are actually still working. But that doesn’t mean you should go use them. Google and other major search engines do not like these types of techniques and you are risking your website receiving a harsh penalty.
While this may work short term, remember that Google is getting better by the day at picking things like this up and it won’t be long until your website is slapped with a deserved penalty.
Black hat SEO is never the way to go and you should always be looking towards a long term strategy that will offer you sustainable results and will not put you at risk of a penalty.